Marketing remains a mystery because you have not mastered Messaging.
The right messaging doesn't get prospects to buy your services.
It helps prospects buy into your services.
The big mistake is not realizing that how people perceive what you sell impacts how you should sell it.
The key is to master the art of presenting your solutions more effectively.
In short, learning how to
offer your services.
Fortunately, there is a structured approach behind this seeming complexity.
We call it a construct
Effectively presenting your solutions to the marketplace is our chosen field.
Our 1-min proposal
If what you sell requires that people book a call or session with you,
we help position your solution as
The Only
Solution
through strategic messaging
and
market segmentation
aswell as leveraging various Precision tools and A.I. Software.
In short, we build and manage a system that generates interest in your solutions and subsequently fills up your calendars with interested & qualified prospects.
Feel free to come back to this :)
What is Messaging?
Messaging is less about your choice of words and more about what you want the market to hear.
You discover your messaging when you uncover Service-Segment-Fit.
Hence,
getting the messaging right
is never our goal when we create campaigns for clients.
Instead we look to identify certain elements within your business that make discerning the right message simple.
We refer to these elements as inputs.
With the right inputs in place, you are capable of creating a message that moves the masses,
towards you.
If you know what to broadcast,
you'll never need to prospect.
Inputs are how you make daily sales predictable.
How do you discover all the right inputs for your business?
You hire us.
When you do, we ask & answer two questions...
What is the volume
required to make a daily sale possible?
What are the variables required to make the volume profitable?
Volume is all about numbers.
We first analyze your current numbers and how they correlate to sales.
This gives us something to improve upon.
You don't improve what you haven't tracked.
Upon identifying the volume and other targets , we proceed to filling out the variables.
The variables help us identify who we should talk to you and how we should talk them.
The variables direct the volume.
The variables are:
ICP (Ideal Client Persona)
CLAIM
ARGUMENT
OFFER
In our resource center, we've dove into all the variables and how to discover what they are for your business.
Combining the right volume with the right variables provides the inputs to make a daily sale.
We are not Gurus,
Magicians or
experts.
We're Engineers.
Sorry but no , we don't have a dozen case studies of people in your industry...
We don't know some secret someone doesn't want you to know about...
We're not guaranteeing you 10-20 leads a month or you don't pay.
Simply because we don't.
Our methodology is simple.
We figure it out.
We're not experts, we're engineers and our motto is
Always Be Testing.
We depend on principles not promises.
Listen,
I symaphatize with your efforts.
You just want that silver-bullet that cures it all.
I get it.
Unfortunately, marketers have taken advantage of that dispair.
And they will tell you what you want to hear, just to sell you on the same medicore services.
That's not us.
We figure it out then we get paid.
Most times that's all you need.
Partners who are just as invested in your success as you are.
Do you have a Tremendous Level of Belief in your solution?
In crafting messaging that works, we've identified Founders, CEOs and Sales Leaders to be the best sources of information during the creative process.
But only if they possess a
Tremendous Level of Belief in their solutions.
In other words,
if they're convicted and they know why.
We assess an Executives level of belief by asking two questions.
1. Why you?
2. Why do you do this?
We aren't looking for a right answer, we're listening for many right answers.
How did this start?
Wale Omotayo founded Dealconstruct.com to demystify marketing for passionate executives aiming to optimize their marketing and sales processes.
Wale's journey into marketing started during his time in the Insurance Industry. Despite initial struggles, he rapidly ascended to head his division of 16 agents, thanks to discovering the world of Growth Hacking and Marketing through a friend.
Mentored by legendary marketers like Nick Kozmin, Sam Ovens, and Serge Gatari, Wale gained valuable insights into Growth Hacking, often referred to as Growth Consulting.
Applying the advice of niching, Wale focused on various industries while attempting to sell insurance.
Although niching initiated conversations, turning a profit proved challenging. It lacked essential variables for success.
Wale created a 'Closed-Deal Constructon' process,' identifying the inputs necessary for converting cold leads into closed deals predictably.
This involved leveraging precision tools like Smartlead, Apollo.io, and Inframail.
Recognizing the need for rapid testing, Wale experimented with various messages in short bursts. Maintaining positive responses in all experiments ensured the viability of precision tools and kept messages out of spam boxes.
Transforming the scalable process, Wale established Dealconstruct.com with the aim of assisting other companies in scaling their outbound messaging processes.
How it works when you decide to work with us.
Our goal is to develop your message and begin broadcasting that message to as many of your Ideal Prospects as quickly as possible..
Here's a quick synopsis
What next?
If you've gotten to this point organically, chances are you have an opinion about on the information presented.
What are they?
Feel free to detail any thoughts, questions or ideas were spurred up during your read.
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